Portfolio& Case Studies
Real projects across TikTok Ads, Email Marketing & Copywriting. Click any card to read the full case study.
Scaled a Japanese subscription goods brand from $2K to $15K/month.
From $2K to $15K/mo — Japan Box
Japan Box is a subscription brand selling curated Japanese goods to international customers. When they came to me, their TikTok ads were burning budget with no consistent results — inconsistent ROAS, poor creative, and no testing framework in place.
I restructured their entire ad account from scratch, built a creative brief system their team could follow, and implemented a data-driven testing framework. Within 90 days we scaled from $5K/month to $84K/month in revenue with a consistent 6.2x ROAS.
Built complete Klaviyo flow system generating $8K/mo passively.
$8K/mo on Autopilot — Sinestim
Sinestim is an insurance company with a large email list but zero automation in place. Every email was sent manually, inconsistently, and with no strategy — leaving thousands of dollars on the table every month.
I built their entire Klaviyo infrastructure from scratch — welcome series, lead nurture, policy renewal reminders, win-back campaigns, and monthly newsletters. Within 60 days their email channel was generating $8K/month completely on autopilot.
Landing page rewrite doubled sign-ups for this finance brand in 2 weeks.
Doubled Sign-Ups in 2 Weeks — Tanmeya Capital
Tanmeya Capital is a finance company offering investment and capital growth services. Their homepage was full of generic financial jargon that wasn't converting — conversion rate was stuck at 5.3%.
I rewrote their homepage and key services pages using benefit-driven copy focused on what clients actually care about: security, growth, and trust. Two weeks after going live, conversion rate jumped to 11.4% — more than doubling sign-up volume with zero extra ad spend.
Launched TikTok ads from scratch for a new skincare brand. 4.1x ROAS in first 30 days.
4.1x ROAS from Day One — Nouri Skincare
Nouri Skincare was a brand new DTC skincare brand with zero paid social presence. They needed to launch fast and prove the channel before committing to a bigger budget.
I built their TikTok ads strategy from scratch — audience research, creative angles, and a lean testing structure that found winning creatives quickly without burning budget. We hit 4.1x ROAS within the first 30 days of launch.
Full email strategy & welcome sequence for a specialty coffee DTC brand.
38% Open Rate for a Coffee Brand — Volta Coffee
Volta Coffee is a specialty DTC coffee brand with a passionate customer base but no email strategy. They were sending occasional one-off promotions with low engagement and no consistency.
I built a full email strategy including a 5-part welcome sequence, post-purchase education series, and a monthly newsletter template. The welcome sequence alone now converts 22% of new subscribers into repeat buyers within 30 days.
Rewrote website copy & ad scripts for a creative agency. +60% leads in one month.
+60% More Leads in 30 Days — Vehea Studio
Vehea Studio is a creative design agency struggling to communicate their value online. Their website was visually beautiful but the copy wasn't converting visitors into enquiries — leads were sparse and inconsistent.
I rewrote their entire website copy and ad scripts, focusing on clear value propositions and strong calls to action. Within one month, leads increased by 60% and their ad click-through rate tripled.
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